This present study intends to understand the social representations about adolescent and femininity goals inside the context of the Brazilian`s feminine magazines for girls. Searching to know the directed messages for the feminine consumption by structure of discuss in those publications and observations about its relations with mass cultural expressions on modernity. In front of the obtained success those publications on editorial market alongside years, we have been tried to understand how determined press segment is capable to propose an ideological sense that built determined life`s way by the products consumption and symbols capable to establish social frontiers and distinctions.