Título: | DESIGN STRATEGIES IN FASHION ENTERPRISES: THE INTERPRISES SUCSSESS WEFT IN FASHION DESIGN AT RIO DE JANEIRO CITY | ||||||||||||||||||||||||||||||||||||||||
Autor: |
LUCIANA COSTA DE FREITAS |
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Colaborador(es): |
CLAUDIO FREITAS DE MAGALHAES - Orientador |
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Catalogação: | 11/DEZ/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=11013&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=11013&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.11013 | ||||||||||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||||||||||
The dissertation Design strategies in Fashion Enterprises -
The interprises
sucssess weft in fashion design at Rio de Janeiro city,
focuses on the Business
Success Stories (plots) of Fashion Design in the city of
Rio de Janeiro with the
aim to the identify elements of management in the field of
fashion design and
their application within the undertakings of fashion here
since its emergence in the
nineteen sixties. Furthermore how the application of these
elements were often
introduced intuitively by its managers, herewith
evaluating the relevance of design
management epistemology applied to business generically.
This research depicts
the overall ambience of the fashion system on a whole and
subsequently that of
Rio de Janeiro itself. It does so by, first emphasizing
the local elements that were
translated into a carioca style and then, by describing
the origins and
development of fashion design in this city and finally,
the materialization of its
clothing industry. At the same time it will describe how
it developed into a local
dressing style. From this point on it lists the elements
of management in design
that are applicable to the fashion industry, with branding
management emphasis,
and thereafter, validating it with the bibliographic
research and qualitative field
research of the cited elements. This is where the
relevancy of the tools, techniques
and strategies materialize, organized as an orchestra, in
such a way as to conduct
the brand and carry it onto the absolute renown and
excellence of the market.
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