The purpose of the present study is to identify the factors that prevent or restrict the consumption of children`s leisure activities. In order to achieve the proposed objectives the Constraints to Leisure model developed by Crawford, Jackson and Godbey (1991) was used. To better understand how the Children s leisure decisions are taken and to identify its associated constraints mothers of several generations were chosen as subjects to participate in the field research. This kind of approach was selected as way a to identify different attitudes concerning the topic among the target. The data was collected through qualitative research methodology, using as tools focus groups and in-depth interviews. The results demonstrated that the constraints identified did not represent an issue for the mothers while engaging in leisure activities with their children. The intrapersonal barriers haven`t shown any relevance for the target. However, all mothers interviewed, regardless of their age, pointed out various interpersonal and structural barriers that can have a direct impact in their day-today lives, concerning both family and social aspects. The findings achieved in this study are relevant to help companies in the entertainment industry to build more accurate and efficient marketing strategies and also to help the government by providing information that could support decisions concerning investments and financing projects related to the kids entertainment.