Starting from an introductory analysis os consumer logic, based on the contributions derived from Social Sciences, this study develops the argument that consumer society benefits largely from the persistence in the psyche of an omnipotent narcissist ideal which points to an original state of completeness, synthesized by the first experience of satisfaction. The core purpose of this work was, therefore, to detect which psychic elements are responsible for sustaining the social arrangement represented by consumer society, emphasizing the subjective consequences that result from the process of the constitution of a subject within a consumer cultura whilst, on the other hand, provide psychic support consistent with its maintenance.