At the end of the last century, the appropriation of two new technologies by the general public disrupted the recording industry. But the widespread sharing of mp3s over the internet would not only impact the business of major record companies, but also the very function of music listening. More mobile, extensive and flexible, phonography becomes virtually ubiquitous, gaining new potential, revealing other aspirations by the listeners. For more than a decade, listening to recorded music has not been subject to institutional monetization and has been an activity without a specific project by the industry. Music streaming platforms,by Spotify s leadership, emerge in this context, converting what was a product into a service and conceiving a new concept for the phonographic experience. In this new business model, listening to music with high symbolic value for aesthetic enjoyment, an object of interest for a passionate public, loses space to situated, functional listening, in which music associated with the user s routine and mental state adds value to the data collected in the programmatic advertising market. The loss of centrality in the target audience and the corporate vision of phonography indicates the alienation of the music fan by the industry itself. This exploratory research is intended to investigate how this niche feels in relation to the current context and how it addresses its needs for phonographic enjoyment through dedicated listening. To this end, in addition to a bibliographical review aimed at examining the logic on which streaming platforms operate, their business model and the role of the fan in this scenario, we interviewed 40 individuals aged 18 to 70 who identify themselves as music fans. If our research indicated that this niche uses platforms for dedicated listening, the use of other resources is significant, such as the prevalence of physical media, especially vinyl, and the use of audiovisual media to obtain an aesthetic experience.