The present work aims to present and contextualize the current scenario of the voluntary carbon market in Brazil, so that it can serve as a guide for Brazilian companies to understand this market. To achieve this, a bibliographic review was conducted using various studies and publications from third-sector entities, as well as reports and articles published in Brazil and in other contries, showing the emergence, context, and current challenges and points of attention that this market demands. The work shows that this is a relatively new market, but it has already gone through periods of crisis and expansion. In recent years, driven by companies and individuals seeking to offset their emissions, a movement known as Net Zero, and in some cases carbon neutral, it has been experiencing strong growth. However, due to the small size of the market compared to global emissions and its voluntary nature with relative ease of entry, both in the supply of credits and in the commitments made, various challenges are presented for this market. On one hand, it is easily adaptable to various realities, but on the other hand, it needs to be credible and show results for those who sell, buy, and consume. The main conclusions are that this market has great potential to promote technological innovations and engage companies and individuals towards a low-carbon economy. It serves as an important transition tool, but alone, it cannot lead the world towards carbon emissions neutrality.