This research brings, in the foreground, the areas of design and creation,made possible by the Art Production department, in Brazilian teledramaturgyproducts produced by Rede Globo. The work comprises qualitative research ofreflexive character, which focuses on the author s previous experience in the area,making use of observation and investigation from bibliographic research.Supported by interviews, this work seeks to attest to the possibility brought by theguiding question, that if the process of materialization of the fictional dimension ofthe narrative, made by the multidisciplinary team of Art Production, would benefitfrom the transdisciplinarity of design techniques and practices. To this end, we workon the concepts of the design attitude applied in the Art Production of novels andseries with the authors Kamil Michlewski and Alice Rawsthorn, who present uswith the Design Attitude ; Laszlo Mahalo-Nagy who thought of design as an attitudeand not as a mere craft, and; Rose Calza and Mauro Alencar offering an overviewof television dramaturgy in Brazil, among others.