Concentrated kaolin pulps (70 percent solid weight) are utilized as coatings in the paper industry. During the pulp application, high shear rates are obtained. Shear rates associated to high viscosities incite difficulties on the lamina movement generating risks, bubbles or even tearing the paper. To minimize this effect dispersant agents are added. The aim of the present work was to characterize physically the Prado region (Bahia State) kaolin particles and, using the DLVO theory, contribute for a better understanding about the fundamental aspects of kaolin concentrated pulps rheology via colloidal chemistry. Sample technological characterization was carried out with X-Ray difractometry technique, brightness measurements, size measurements, particle distribution and morphological analysis (MEV and MET). Samples were, predominantly, of kaolinite; samples Coat 90 and Coat 87 were of adequate brightness for Paper Industry and presented two peaks and all samples were platelike with irregular edges where hexagonal particles were found. Sample electrokinetic properties were appreciated afterwards. Zeta potential measurements were taken in the absence and in the presence of sodium hexametaphosphate dispersing agent as a function of pH and dispersant concentration using constant ionic strength. Result analysis revealed: Coat 90 and Coat 87 samples had 3,5 of isoelectric point, while Extra Fino sample had 3,2 of isoelectric point; zeta potential values became more negative with pH and dispersant concentration rising and the anion of sodium hexametaphosphate dissolution chemically adsorbs to sample surfaces. Zeta potential values were used to obtain total interparticular interaction energy by means of DLVO theory. These procedures were done only for Coat 90 sample. It became clear that, for pH values equals or higher than 5, exists an energy barrier whose values rise as pH and dispersant concentration increases. It has been noted that for pH increase, the tendency of energy barrier was to stabilize. In the case of dispersant concentration increase, was obtained maximum value (3kg/t). By data observation, a secondary minimum was noted. However the secondary minimum is low (~2kT), it revealed the possibility of reversible adhesion. The rheological analysis of Coat 90 kaolin sample was realized by comparison of apparent viscosities found on constant shear rates (100s-1 and 1000s- 1) and after the same time (280s) because pulps were thixotropic. The investigation showed that with pH increase, pulps had their viscosity reduced. Each dispersant concentration value generates a different viscosity, where the smallest viscosities were achieved in 3kg/t. Within the increase of dispersant concentration, viscosity had its values improved. Finally, rheological data were coordinated with those calculated from DLVO theory. It was observed that there is a total interaction energy value (~400kT) common to all dispersant concentrations. This point means that pulp stability is maximum, in other words, particles are so far from each other that relative movement among them is not affected anymore. The conclusion of this work is that, however interparticular forces are of microscopic nature and viscosity is a macroscopic measure, DLVO theory was able to explain qualitatively the rheological behavior of kaolin concentrated pulps.