This thesis conducts a critical analysis of Getty Images to understand updates to surveillance and control procedures carried out in the field of advertising. It starts from the media archeology in search of specificities of the audiovisual database to understand protocols proper to the virtual environment that are often organized based on the logic of invisibility. Through the semiotic analysis of five advertising films produced for the brand by the Brazilian advertising agency, AlmapBBDO, it is possible to identify in more depth strategies for communicating Getty Images values and principles. In line with montage techniques, dialogue with fragmented language and from the re-appropriation of audiovisual content, small video-essays are produced that aim to revisit and explore paradigms of the image, as well as contribute to the reflection of the latent potential of audiovisual databases. Concomitantly, the prospect of creative construction of monsters is presented as an increasingly recurring advertising strategy as a stage of audiovisual production. Also, an approach is developed between cinematographic and advertising techniques that seeks to underline hybridism and possible interconnections between the two areas. Finally, examples are presented that point to potential uses of advertising as a form of resistance and to promote critical reflection in front of circumstances exclusively guided by capitalist precepts.