The 4th Industrial Revolution is being experienced, which brings changes with exponential, deep speed and systemic impact. Such a revolution, the development and engagement of new technologies becomes a volatile, uncertain, complex and ambiguous environment (VUCA), generating major changes in the industry, increasing competitiveness in the business world and bringing reflexes in the work forces. Thus, this study seeks, through a qualitative exploratory research, understand which competences gain greater emphasis according to the perception of managers, students and teachers, to enter the work market in this scenario. Four students from the Business courses from PUC-Rio, Estácio de Sá e Unicarioca were interviewed, such as three professor from PUC-Rio and four HR managers who worked in large companies. Through the identification and comparison of the perceptions about the subject of each interviewee, it was noticed that the most valued competences are the learning mentality, emotional intelligence and interpersonal skills, and that, in students and managers opinion, university students aren t being well prepared to face this scenario of intense changes and contemporaneity.