Inspired by Pierre Bourdieu s researches, this work presents the homologies in the strategies undertaken by the agents and the private and public institutions studied in the city of Rio de Janeiro to ensure their positions in their respective subfields of the educational field. The research is part of the investigation organized by SOCED / PUC-Rio - Institutional Contexts and the Construction of Quality Teaching in Basic Education and investigates eight prestigious schools of Rio de Janeiro: four private and four municipal. In constructing the data analysis, different instruments were used, not always the same for private and public schools, such as reports, field diaries, websites, interviews, documents and questionnaires given to parents, students and teachers of the institutions surveyed. Several bases were prepared in the software Sphinx 5.0, a program with friendly interface that facilitates interpretation and analysis of quantitative and qualitative data. Besides this program, the SPSS - Statistical Package for the Social Sciences was used to enable exploratory factor analysis of two groups of variables in the questionnaire of the parents. To investigate the homologies in family and institutional strategies in each subfield, were analyzed the characteristics of the institutions that design its hallmark, the socioeconomic characteristics of households, the perceptions of families about the image quality of schools, the reasons for choosing, the selection criteria of schools and the strategies used by families and schools in choices. The research has shown that there are homologies between the subfields in the strategies of families, searching for ensure schooling for children in a quality school, and in the strategies of institutions, seeking to ensure the good performance of pupils and their distinctive mark, in order to contribute to the conservation or change in their position in each subfield.