This article analyzes the performance of the salaried executive woman who decided to pursue careers in the investment banking, capital markets and financial services sectors in Brazil. The present study will present, through a sample of 10 interviewees, the daily life of the woman in the market to test some ideas about the female performance, the women s feeling about the concept and existence of discrimination in the work environment. The reasons for the discrimination of the female labor force are also sought by modern organizations, customers, suppliers and managers. With this, they will have greater knowledge to initiate actions that value this workforce and the women themselves will have examples of attitudes and experiences that will contribute to their professional path. In the review of the literature, several factors that influenced and collaborated to construct the vision of women before the society, the feminist movement, the sexual division of labor and the advances obtained by the legislation were presented. Through qualitative research and the exploratory research method, interviews were conducted with women and data and information collected by magazines, newspapers, books and other articles and dissertations were analyzed.