It is understood, here, the complex process of formatting of the contemporary subjectivities from two main movements, observed not in isolation manner, but in concomitance, that is, both occurring at the same time, without being annulled. On the contrary, add up each other. They are: the exhibition of particularities of private life in the media, especially in the social networks from the Web 2.0, such as Facebook, Twitter, Instagram and YouTube, which is alluded as exhibition of intimacy, and the growing and unbridled preoccupation with obtaining the so-called perfect body, usually associated, in the mediatic narratives, with the turned or muscular body, fomenting the movement known as cult of the body. In an attempt to find closeness, distanceness and ambiguitiess between the current predominant model of subjectivity, which began to emerge from the mid-twentieth century, and the past, in vogue, especially between the nineteenth and first half of the twentieth century, this PhD thesis matches two different historical moments. For that, the option was to analyze the discourse of Brazilian periodicals, of large and small cities, located in these two temporal cuts. From this investigation, the conclusion was that, contrary to most of the studies defend, the force of externalization, so striking to present days, was already present and felt in the previous subjective model, even though acting differently: if today the predominance is that of active exteriorization, when the individual exposes himself, before the most often observed was what we call passive exteriorization, when the individual is externalized by others, sometimes without your consent or wisdom. Likewise, the goals of exteriorization have changed from the first moment to the next: in the nineteenth and first half of the twentieth, the aim was to embarrass the other, especially through the diffusion of behaviors considered deviant or inappropriate to the moral of the age; now, in turn, it searches for, above all, capture the look of the other, to be seen, which ascends the sense of social prestige.