Multiple challenges are placed for entrepreneurs to reach their consumer market. Project finance is one of the most sensitive, given the scarcity and cost of capital. With the recent advancement of technology, new initiatives aim to strengthen this relationship and make business viable. Collaborative funding through crowdfunding presents itself as a solution to be explored in this study and the concept and adoption of innovation is analyzed as a differential factor in the reach of the necessary funds together with other motivational factors that guide the decision to support the projects. The practice is recent in Brazil, justifying the existence of few studies. The Research Methodology provides for the application of a logistic regression model, which is able to predict the probability that the project will achieve its goal in function of a set of independent variables. Finally, the application of the model allowed us to conclude that among the evaluated metrics the ones that favor success are the type of project to be all or nothing, the number of supporters, the average value donated and belong to the personal group. On the other hand, it pointed out that the variables innovation, arts, entrepreneurship and social do not influence the probability of the project reaching its goal.