The alignment between company offer and client expectations is of paramount importance to customer satisfaction and directly affects company performance. Thus, company orientation towards the marketplace assumes knowledge about customers as a fundamental factor in product development and company achievement. This research applied conjoint analysis to suggest ideal products to jeans consumers. Therefore, an in-depth interview and a focus group were conducted with industry executives, which identified the most relevant product attributes and their levels using under the perspective of the industry. Once the perspective of executives responsible for product development was understood, a fractional factorial design was generated with eighteen products for market evaluation. So, customer s perception about the products was gathered through survey. Output analysis shown waist height as the most important attribute and the different preferences each market segment has about it. While women prefer high waisted jeans, men prefer medium rise jeans. The impact of technologial advances in aspects such as elastic materials was observed and insights regarding leg legth were generated.