Brand identification is strengthened by the chromatic and morphologic identity of a product line. Primarily, the product’s denoting character is determined by characteristic elements of its functionality. For instance, there are characteristic elements in an electric coffee maker that differ it from a blender. That denotes visually its functionality, qualifying it as a coffee maker. There are different projects that variate the design of coffee makers, but also keep the functional elements that are characteristic from these type of product. On the other hand, there are structural variations, morphological and of stylistic treatment, that distinguish and individualize the competing products from different brands. This characterizes the variation of pre-denoting elements of design that also act on the identification of a different product line from the same brand, as it happens on the Nescafé/Nestle’s brand Dolce Gusto line of products.