This research is centered in the communication of statistical data through infographics: a diagrammatic representation of technical-scientific information. Recently, the infographics have been used intensively on the printed and interactive Medias, as a means of communicating information in a clear, faster, economic, precise, and attractive way. The present research tracks down the principles that contrive to the construction of infographics to verify whether they are, in fact, so efficient as said by the common sense. Therefore, the research is concentrated in the study of infographics in printed media, intended for communication of quantitative and georeferenced information propagated by the Instituto Brasileiro de Geografia e Estatística - IBGE. Settled this focus, a theoretical analysis from the process of communication has been done, being the determinant factors the utilization of a visual graphic language, the human cognitive capacity of information processing and the social-historic background. In the practical field of action, of gathering empiric data, an experiment has been done to measure the influence of infographics on the people’s performance during the cognitive task of information acquisition. The results obtained reveal that the infographics influence to a better people performance during the cognitive tasks of information acquisition and permit, thus, the conclusion that this is a satisfactory means of communication in printed media to the statistical data from IBGE.