The fashion market is growing at an accelerated rhythm.Female consumers are keen after new stuff while fashion shops are investing in product differentiation which is causing a dynamic effect on the Brazilian fashion trends. With market becoming saturated, it is imperative that the shops uses a tool capable of attracting its customers for it sales. In this monographic study the conjoint analysis method is applied,with the objective of identifying that the sales promotion is the best mean of raising a female consumer attention to the sports brand Osklen at the decision point. A qualitative research has been carried out where the main information has been raised for onward selection at the quantitative phase, of four attributes and four levels of the Ploc Purse, which is the main product within the Osklen shop articles that we have simulated combinations using the SPSS 11.0 software, generating 9 combinations.After this phase, questionnaires have been distributed and where female consumers of the Osklen trade mark would have to order these 9 products (combinations) according to their preferences. It was possible to identify what was the main attribut taken into account by the consumers and what was the combination of their preferences which has generated the ideal product. It has been noted that with the conjoint analysis it was possible to reach a very much precise result for the study.