This dissertation is the consequence of a critical observation of the changes of direction in the author`s theoretical reflections, in the course of his academic life. In it, he explored the link between the experiences of production and reception observed in social situations according to different theoretical paradigms, in an attempt to understand how the reception and production of cultural products can create cultural contacts between many contexts in the complexity of the contemporary world. For reason of character, theoretical and autobiographical, this work bases itself on the dialogue between the following theoretical and methodological perspectives: the concept of rhizome as the dislocation of one`s context in Gilles Deuleze and Félix Guatarri`s thought, and also in light of the post-modern, constructivist and systemic view of Niklas Lhumann and Siegfried Schmidt. The objective is to understand the social dimension of actions by subjects that are involved in cultural practices and in the crossing to of many social systems