This dissertation inserts in the field of Design & Emotion, which subject is the affective relationship that people establish with the objects. The objective of this text is to study the first-time experiences of people with the objects. The method used for the development of this investigation was the one with interviews and talks with people from different origins and ages. This study was guided based on the thoughts and ideas of important authors on this field, as António Damásio and the idea that objects have emotional competence and evoke emotions and feelings; Donald Norman and the three aspects of design: the visceral design, the behavioral design and the reflexive design; Peter Stallybrass and his reflexion about the social life of things and about the objects, where we put our sings; that carry our memory; and Patrick Jordan and the idea that the products can provide many pleasures: the physical, the social, the psychological and the ideological. In order to context, to enrich and to illustrate the thoughts of these authors were used stories of the interviewed people about their experiences of using something for the first time. This study was motivated by the idea that design is an intentional process and, being like that, is possible to project objects able to evoke positive feelings and trigger positives changes of behavior for the society. In this direction, general conclusions are that the objects that we use for the first-time inaugurate and participate of important phases of the life and rituals of passage; in them they present new universes; they remember people; they participated of social actions; they can in taking them to adopt new habits and behaviors; and, still, evokes feelings as self-sufficiency or independence; I am growing up or I being able and incapacity and exclusion.