In a time when the music industry is going through a crisis, a survey was conducted on consumers of music. This study aimed to: raise the most relevant aspects of music consumer behavior and raise opportunities and threats for companies and record labels in the industry. Issues such as piracy and technological innovations have been taken into account. We reviewed some issues relevant to the subject of marketing as value added, attitudes, and intangibility. In the research a quantitative methods were used and it was composed by a non-probability sample that is characterized by its accessibility and as a consequence, the results of the study can’t be generalized. The results show that piracy is something common in the lives of consumers, because more than 70% have already practiced it. It can also be concluded that the industry must not only bet heavy on the model of selling digital music but must also become more dedicated to a philosophy of consumer satisfaction through the Internet.