This project focuses in the product Nestea tangerine, produced by Coca Cola in association with Nestlé, under the perspective of Marketing. Observing the selling behavior in comparison with others of its family of products, possible causes and hypothesis will be brought up. Through the analysis of Marketing theory and data obtained within the companies involved in the process, the objective will be to study and analyze the acceptation of the product within its market and to verify its potential. In order to achieve this, a landscape of the ice tea market an the profile of the target consumers will be drawn. Beside the part based on raising and analyzing information, sensorial tests with potential consumers are going to be accomplished with the intention to evaluate the product, its aroma and flavor. Indeed its acceptation will be tested and it will able the comparison with the best selling flavor of its family: peach. Reflecting in what have already been done by the responsible companies and what will be discovered by the experimentation tests, directions and suggestions are going to be proposed in order to increase the divulgation and sales of the product.