The objective of this work is to investigate how blockchain technology can innovate the Carnival in Rio de Janeiro. Conducted through interviews with technology sector professionals, this exploratory research explored blockchain technology s applications and possibilities for innovating the Rio Carnival experience, with a focus on the parades of the Special Group and Gold Series schools. The main findings highlight that blockchain technology can provide numerous advantages in ticket sales, identity verification, asset tracking, payment management, voting and public engagement, content sharing, performance evaluation, record of sponsorships and partnerships, queue management, and access control for both participants and organizers. The research identifies the major challenges as high costs, the need for proper infrastructure, lack of regulation, absence of educational programs, and insufficient knowledge and understanding of its benefits and applicability, which may create resistance to its adoption.