This study addresses the case of the startup Esporte e Saúde, analyzing its trajectory from its creation to the present. The company operates as a technology platform that connects individuals to the world of sport, health, and wellness. The sports, health, and well-being sector is notoriously volatile due to rapid technological innovations, which requires constant strategic, technological and service reconfiguration to remain competitive. Even amid a challenging environment, the startup was able to thrive and maintain its performance, even during a global pandemic crisis. Using a qualitative approach, this case study focuses on the entrepreneurial leadership of the founding partner of Esporte e Saúde, seeking to understand how her actions and decisions contributed to the development of dynamic capabilities in the company, based on the perspective of various stakeholders, such as customers, partners, employees, investors, and the leader herself. The analysis of Esporte e Saúde employed data triangulation and involved the use of diverse sources and methods to examine entrepreneurial leadership and the generation of dynamic capabilities in the organization. This included data collection through internal documents of the startup, interviews with various stakeholders, questionnaires aimed at customers and partners, as well as participant observation. Data analysis involved cross-comparing information to identify underlying patterns and relationships. Data triangulation contributed to the reliability and validity of the conclusions, providing an in-depth view of the entrepreneurial leadership and dynamic capabilities of Esporte e Saúde.