This work aims to show that the use of language as a communication tool is outlined by subjective culture. This, coupled with the knowledge of the language in its pragmatic function, should be the focus of intercultural study, which forms part of the teaching / learning PL2E. To this end, we will study the forms of treatment and vocatives used with different records, while at the same situational context, serving us, as analysis material, extracts from speeches of the character Colonel Nascimento in the film Elite Squad 2: The Enemy now is another, with the theoretical foundation of the concept Da Matta society, of interactionism Goffman, of context Koch, of acts of speech Fiorin and teaching in PL2E Meyer. Thus, we seek to show that the appropriate use of language, even if it is in accordance with the normative language, if not in accordance with the socio-cultural context will not succeed because it does not produce the desired effect by the parties, this is very important in immersion situation cultural and linguistic-of-foreign-student.