In 2003, the flex-fuel car, which can be fueled with either gas or hydrated alcohol, was introduced in the Brazilian market. So, the vehicle owner has to choose at the gas station which fuel he prefers in order to have a lower cost. This thesis applies the Real Options Theory to analyze the flexibility value that choice of fuel generates for the owner. Such flexibility can be seen as a real option of input switch when the inputs are the two fuels mentioned above. Furthermore, this study will take into account the diversity of each region of Brazil, or seek will value the option to each of the five regions: South, Southeast, Central-West, North and Northeast. The choice of the stochastic model can have greater influence on the value of the real option. Therefore, in this study, the conversion option will be modeled following the Mean Reversion process with Poisson jumps. The Mean Reversion process with Poisson jumps was chosen because although commodity prices are relatively well modeled by Mean Reversion process, the price of gasoline and ethanol suffer abrupt changes (jumps) in short intervals of time. Thus, the purpose of this study is to verify that the sophistication of the model has a significant impact on the value of the option by comparing the present study with the work of Nascimento (2012). The forecast prices and the option value will be provide applying the Monte Carlo simulation.