The present study had as a primary objective analyze the perception of students from business courses of 5 private universities of higher education in the state of Rio de Janeiro, about the investment of these universities in the academic trends pointed out for the next years, based on the annual report of the New Media Consortium in partnership with the EDUCAUSE Learning Initiative. These trends are: i) adaptive learning technologies; ii) mobile learning; iii) internet of things and iv) virtual learning environment. In the data analysis, each trend was divided into two sub-trends. As a secondary objective, this study aims to evaluate how much these trends are considered important for its main target audience. Thus, we could conclude that in the perception of such public, the universities surveyed (PUC, UFRJ, UVA, UCAM and UNESA) have invested little in these new academic trends, with PUC being the one investing most in the four trends mentioned above. Only one sub-trend within adaptive learning technologies and another within virtual learning environment were perceived to be above average as reasonable in terms of investment, both associated with PUC. However, PUC students were those who evaluated the great majority of trends as less important when compared to the students of other universities. Despite this, the average valuation of trends importance was from reasonable to very important. It is emphasized that new research needs constantly being done, as new learning technologies, which replace the previous ones, are emerging frequently.