This research deals with the Human - Food - Environment trilogy analyzed through the prism of the existing relationship between the rural and the urban. This relationship can be observed between the Family Farming Organic Producers and their consumer market in urban centers. In this work, I seek to arrive to an understanding that the imposition of unique food production and marketing models widespread after the Green Revolution can and should be replaced by local models and sustainable private agricultural management. In this sense, I propose a question that will be the north of all the research: can Family Farming Organic Production combined with short marketing channels be on serve as a new paradigm for the modern production chain and food distribution? Thus, the object of my research is the insurgency of new forms of food comercialization, guided by an ethical chain of production and distribution, so the Carioca Circuit Organic fairs, is configured as an example of this model, just going against the current logic heteronomic production, distribution and marketing food, and its destructive consequences. My objective is to analyze the consequences of the conventional models of food production and marketing and to find in the combination between Family Farming Organic Production and short marketing channels, local and particular models of agricultural management that are less impacting to the environment, food safety and national sovereignty. I also seek to add to this study the importance of producers and consumers as political agents of change, either in building new spatiality, where the fairs are held, as in the deconstruction of historical prejudices concerning the rural areas. To characterize my research I use the Carioca Circuit Organic Fairs as a reference model.