This work intends to give guidance on how to use jointly and complementarily the concepts of Corporate Strategy and Finance, specifically the Theory of Real Options, a modern theory of investment analysis under uncertainty. In corporate practice are co-existing two systems for resource allocation, strategic planning and capital budgeting. Usually the first defines the strategic initiatives and the second checks the economic viability of these initiatives. However, intuition often goes against the traditional financial analysis. Moreover, the complexity of strategic decision making in an uncertain environment is growing rapidly as a function of market dynamics and the myriad of opportunities that appear in a highly globalized and connected world. Therefore, the union of these two concepts currently dispersed in these systems is of fundamental importance for the deliberation and execution of consistent and profitable strategies. Real Options Theory, whose characteristics are closer to reality by considering the strategic and managerial flexibility and not having the passive approach of traditional tools, then appears as a response to this need for approximation. In this context, this dissertation seeks to analyze the contribution of this theory to business strategy and build a model that combines these two fields of study and directs the practice of planning and execution of strategic investments.