Not only can differences in the consumption preferences be
a result of the influence of some attributes of the store
and the style of attendance given to the consumer, but they
can also happen as a consequence of the last experiences or
personal values of the individual. The correct perception
of the effects that influence purchasing preferences brings
positive skills to marketing due to a better knowledge of
consumers, which promotes a more adequate communication
with the market, maximizing marketing efforts┬┤results.
Cohort - a group of individuals that had grown in the same
environment, with similar life experiences - is defined by
the conditions that have continuously happened during
critical periods in its members┬┤life. Through the analysis
of cohort in the customers┬┤attitudes of purchase, it is
possible to identify the influence of belonging to a group
on the purchasing behavior.
In this study, the analysis of cohort is applied to the
supermarket industry. Therefore, it will provide that
industry a better understanding of its consumers┬┤purchasing
attitudes, making it easier to approach them with a higher
level of effectiveness.