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Título: THE ALFA CASE: UNDERSTANDING THE CLIENT AND PROPOSING CHANGES
Autor(es): LEANDRO BASTO PEREIRA
Colaborador(es): ELAINE ASSAYAG - Orientador
Catalogação: 21/FEV/2006 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7805@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7805@2
DOI: https://doi.org/10.17771/PUCRio.acad.7805
Resumo:
The present study aims at understanding and proposing improvement in the process to duly comply with a request from a supplier of electrical, hydraulic and construction material in the state of Rio de Janeiro, hereafter named Alfa. The researcher will engage in a qualitative research with company s retail clients for the purpose of identifying its perception and opinion on the process of supplying client s needs in this area of business. As a final result, the study shall contemplate a sequence of procedures with guidelines for Alfa s improvement and, ultimately, an increase in the total of its sales.
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