TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | RELEVANT ASPECTS FOR NESTLÉ PERFORMANCE AS RETAIL DEALER: SELLING ITS OWN PRODUCTS WITH HOMEMADE-LIKE MODIFICATIONS, IN ITS OWN STORES, DIRECTLY TO THE FINAL CONSUMER | ||||||||||||
| Autor(es): |
GUSTAVO ISAAC LAUTERSZTASN |
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| Colaborador(es): |
ELMO CAVALCANTE GOMES JUNIOR - Orientador |
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| Catalogação: | 17/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7792@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7792@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7792 | ||||||||||||
| Resumo: | |||||||||||||
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The main purpose of this paper is to study all the
relevant aspects of the
introduction of Nestlé retail stores in the market. That
would create an alternative
channel for the distribution of Nestlé products - the
traditional and the new ones.
Nestlé would also use these stores as a show-room, in
order to launch in a massive
version (supermarket) the products which could obtain
satisfatory results later. To
reach the necessary conclusions, the market in which the
stores would be inserted
was studied, as well as the and the product portfolio.
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