TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | AMERICANAS.COM: UNDERSTANDING THE CONSUMER BEHAVIOR AND USABILITY OF THE SITE | ||||||||||||
| Autor(es): |
CRISTIANE ASCHKENASI DANTAS |
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| Colaborador(es): |
ELAINE ASSAYAG - Orientador |
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| Catalogação: | 14/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7769@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7769@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7769 | ||||||||||||
| Resumo: | |||||||||||||
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This work considers the evaluation of the Usability of the
site
Americanas.com through the current and potential
customer s perception. The
main objective of the present study is to understand what
pleases or not
Americanas.com costumers. At last the study has the
objective of suggesting
improvements for the company s homepage (main page).
It is supported in a theoretical referencial, that are
analyzed the
characteristics of the following points: i) e-commerce;
ii) the Internet marketing;
iii) forms of spreading in the Internet; iv) the consumer
online and v) usability.
The study is complemented by the development of a
research, with
questionnaire application sent by email. The collected
datas are used to
understand what the searched ones think about
Americanas.com homepage.
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