TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | SPORT SPONSORSHIP AS MARKETING TOOL: CASE PETROBRAS/BMW WILLIAMS | ||||||||||||
| Autor(es): |
FABIO TOLEDO SOARES |
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| Colaborador(es): |
ELMO CAVALCANTE GOMES JUNIOR - Orientador |
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| Catalogação: | 31/OUT/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7393@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=7393@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7393 | ||||||||||||
| Resumo: | |||||||||||||
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The main objective of this study is to increase our
understanding concerning the
relevance of the sport sponsorship as marketing tool, from
the study of the
Petrobras/BMW Williams partnership under the point of view
of its market-target. For
attainment of the data of the study was used a field
research by means of a questionnaire
that was applied the people with more than 18 years of
age, known of the researcher and
that they can possess financial conditions to have a car,
independently will be proper or
of third. It was verified that, despite the people
believing that the use of products in the
Formula One is an evidence of the quality of Petrobras, if
it cannot affirm that this
sponsorship significantly improves its image with the
public, since the perception of the
Petrobras mark in the group of people that knows the
sponsorship is not significantly
bigger of the one than in the group that does not know.
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