TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE USE OF THE MAGAZINES AS MEDIA FOR ADVERTISEMENT OF SPORTISH TRADES: AN ANALYSIS OF THE VALUED ATTRIBUTES | ||||||||||||
| Autor(es): |
RAFAEL BENEVIDES DE BARROS |
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| Colaborador(es): |
ELMO CAVALCANTE GOMES JUNIOR - Orientador |
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| Catalogação: | 22/AGO/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6901@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=6901@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.6901 | ||||||||||||
| Resumo: | |||||||||||||
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Advertisement, as many say, is the soul of the business.
By using it, we can reach the
consumers and promote the product of companies. This work
is based on research made in
young and/or male oriented magazines, with intention to
know which the attributes valued for
the great sporting trades in the choise of the best media
for its promocional strategy. Based
on this study we will be able to give a bigger focus in
Gracie Magazine, with the intention to
attract more advertisers. Therefore, concepts are
presented as: advertisement, media,
printed media (in special the magazines), sports marketing
and consumer behavior.
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