TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW THE MARKETING USED BY FLAMENGO CAN BE APPLIED TO BRAZILIAN CLUBS | ||||||||||||
| Autor(es): |
EDUARDO ESPASANDIN ALONSO |
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| Colaborador(es): |
MARCO AURELIO DE SA RIBEIRO - Orientador |
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| Catalogação: | 20 11:10:20.000000/DEZ/2023 | Idioma(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65619@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=65619@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.65619 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to investigate the sports marketing strategies adopted by
Flamengo from 2019 to 2023. Field research was conducted with fans and a
marketing professional to deepen the understanding of the club s current
organizational structure and the fans expectations regarding their team.
Based on the collected data, a comparison was made between Flamengo
and other Brazilian clubs and an analysis of the fans aspirations. This allowed for
the formulation of enhanced recommendations to improve Flamengo s
performance in the field of sports marketing.
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