The study aimed to analyze how digital marketing strategies of restaurants influence and can contribute to the consumer experience. The research focused on the Tutto Nhoque restaurant chain, which comprises four franchises. Data were collected through semi-structured interviews, analysis of Instagram, and participant observation of the restaurant experience. The main findings from the research indicate that the restaurant s online activities influence customer expectations. There is a lack of standardization in the quality of services provided by the restaurant. However, when there is alignment between online and offline services, it leads to better consumer experiences, reflecting on every interaction the consumer has with the establishment.