TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | USE OF DESIGN THINKING TO IMPROVE THE FASHION RETAIL CLUSTERING PROCESS | ||||||||||||
| Autor(es): |
RENATA DA SILVA FERREIRA |
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| Colaborador(es): |
EDMUNDO EUTROPIO COELHO DE SOUZA - Orientador |
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| Catalogação: | 27/JUL/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53918@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53918@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.53918 | ||||||||||||
| Resumo: | |||||||||||||
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The Covid-19 pandemic brought global difficulties and the need for a change in the world. In the business sector, many companies are experiencing profitability problems, with the risk of closing. This raises a very important and pertinent theme for the moment: the urgency of a digital transformation. Retail companies need to be increasingly assertive in their strategic choices and the clustering process is one of the first steps in this plan. The objective of this work is to analyze how the design thinking methodology can help change this stage in fashion retail companies, mapping specific problems, bottlenecks and barriers in the digital transformation process. To validate this project, a prototype generated after immersion in the design thinking steps was used, since this method has been widely used in companies seeking innovation. As a result of this work, it is clear that there is a need for and a good acceptance of process change.
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