TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MUSIC FESTIVALS IN TIMES OF PANDEMIC: CASE FESTEJA | ||||||||||||
| Autor(es): |
VICTORIA GONCALVES MARQUES DA COSTA |
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| Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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| Catalogação: | 26/FEV/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51599@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51599@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.51599 | ||||||||||||
| Resumo: | |||||||||||||
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The present study aims to investigate possibilities for the music events market, given the challenges faced during the COVID-19 pandemic. Festeja Festival is the object os study. For this, an exploratory research was carried out, carried out in three stages: In the first stage, the study focused on secondary data to allow greater knowledge regarding the field and its current challenges. In the second stage, interviews were conducted with the team responsible for the festival. In the third stage, a survey was conducted with the public. The main results indicate a significant change in consumer behavior, the need for a constant reinvention of the music industry, implementation of hybrid events.
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