Título: | ORGANIZATIONAL PROCESS MAPPING: CASE STUDY: EXECUTION PROCESS OF EVENTS OF THE MARKETING AND COMMUNICATION AREA OF FGV PROJETOS | ||||||||||||
Autor(es): |
ALEXANDRE PINTO MORETTI |
||||||||||||
Colaborador(es): |
EDMUNDO EUTROPIO COELHO DE SOUZA - Orientador |
||||||||||||
Catalogação: | 08/MAI/2017 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29865@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=29865@2 |
||||||||||||
DOI: | https://doi.org/10.17771/PUCRio.acad.29865 | ||||||||||||
Resumo: | |||||||||||||
This study aims to analyze the execution process of events of the Marketing and communication area of FGV Projetos and see how it currently occurs, and then propose a redesign with improvements seeking better results in terms of cost and time. Bibliographies expert authors on the subject of management and mapping organizational processes are the focus of the study. The survey was conducted through qualitative approach through in-depth interviews with people who work in the direct process or indirectly to which are apparent all perceptions of the process. The groups addressed were: the participants in the process, the finance department and a supplier. Some problems were identified in the process steps. At the planning stage failures were found in the preparation of staff for the best execution of events. In the control step, there are no indicators to measure the results of events. For a redesign of the process some changes have been proposed, such as: (1) preparation of a planning schedule, execution and division of tasks to employees directly involved in the execution of the event, (2) a job title in the event area with greater autonomy approval of the internal demands of each event so that the process has minimal rework and cost (3) quantitative and qualitative indicators to measure the outcomes of events.
|
|||||||||||||
|