TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CORPORATE CULTURE IMPLEMENTATION, FORMALIZATION AND DISSEMINATION PROCESS AS A COMPETITIVE ADVANTAGE: ANDRADE GUTIERREZ CASE STUDY | ||||||||||||
| Autor(es): |
ELISA DE ROOIJ MANSUR |
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| Colaborador(es): |
EDMUNDO EUTROPIO COELHO DE SOUZA - Orientador |
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| Catalogação: | 05/FEV/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25741@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25741@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.25741 | ||||||||||||
| Resumo: | |||||||||||||
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Considering the competitive environment present nowadays, companies need to find alternative ways to differentiate themselves from competition and, therefore, the implementation, formalization, dissemination and maintenance of a corporate culture as a competitive advantage can be an internal strategy for the organization to stand out in comparison to its competitors. Through a case study of the process that happened in Andrade Gutierrez, the project aims to analyze the steps, the culture s characteristics and how it could represent a competitive advantage in the company s top managers opinion.
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