TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WHAT ARE THE MOST IMPORTANT ATTRIBUTES FOR THE CONSUMER BUYING A FAST FOOD PRODUCT IN BRAZIL? | ||||||||||||
| Autor(es): |
EDUARDO ABREU GUSMAO |
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| Colaborador(es): |
ELAINE ASSAYAG - Orientador |
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| Catalogação: | 29/SET/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12262@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12262@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12262 | ||||||||||||
| Resumo: | |||||||||||||
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Nowadays, the fast foods are becoming closer to people
lives. The modern
man, without available time and always busy, choose a fast
and practical meal.
The model of fast foods activities and the consequent
homogeneous tastes,
attract these consumers.
The present work has the purpose study the consumer
behavior on this
segment. It was study the most important attributes for the
consumer buying a
fast food product and, applying the method of conjoint
analysis, it was possible
stipulate the ratings of them.
Through the results, it was possible to identify the brand
was the main
attribute on the decision of the consumer. Besides identify
the main attribute for
the consumer, with the conjoint analysis, it was possible
connect and mix the
attributes to identify what combination is the favorite and
also identify witch
attributes the consumer abdicate to get another one
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