TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WHICH ATTRIBUTES MATTER THE MOST FOR THE CONSUMERS WHEN BUYING OTC ANALGESICS | ||||||||||||
| Autor(es): |
DEBORA HERSZENHAUT KAWA |
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| Colaborador(es): |
ELAINE ASSAYAG - Orientador |
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| Catalogação: | 29/SET/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12256@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12256@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12256 | ||||||||||||
| Resumo: | |||||||||||||
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This paper foccus on the study of medical prescriptions
free analgesic
drugs market and on the understanding of the relative
importance of the
previously selected attributes in the users
behavior in relation to the purchasing process stages and
the Marketing tools
available to the professionals, among other themes related
with these processes
and with product development strategies.
The theoretical basis will also present an environmental
performance
analysis of the analgesic drugs market, and the presence
and influence of the
regulating agencies in the development of the industry and
companies strategies
that work in this scenario.
This study will supply quantitative research data to enable
the assessment
of the relative importance of the attributes investigated
among the individuals in
the opinion poll and understand the consumer
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