TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | JET OIL: A CASE STUDY ABOUT ITS COSTUMERS BEHAVIOR | ||||||||||||
| Autor(es): |
ROBERTA AZEVEDO SEMERARO RITO |
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| Colaborador(es): |
ELAINE ASSAYAG - Orientador |
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| Catalogação: | 18/AGO/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12086@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=12086@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.12086 | ||||||||||||
| Resumo: | |||||||||||||
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The Brazilian Oil Company Ipiranga acts in the retail
sector of oil outputs.
Jet Oil is a specialized net wich deals with oil
replacement and
maintenance.
This study aims to identify and classify the variables
which influence the
purchase of Jet Oil products by costumers and analyze them.
Also, it suggests
policies for its marketing department.
A qualitative method was used. The research includes three
sections as
follows: internal research / interview with employee,
observation of clients at Jet
Oil store and interviews in depth with costumers.
The variables have been found and analysed in the results.
The majority of
the customers complained the price, however the quality and
the attendance of
the service had been more important. Great part of the
customers was satisfied
with the Jet Oil.
Considering the current marketing actions and the findings
of this
qualitative research, other works can be conduced, in order
to improve Jet Oil s
performance.
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