On all over the world sport is consider as a health alternative that helps the human being to get develop physically and mentally. Here in Brazil, swimming is one of the most popular sports in either non professional and professional way. At Flamengo, professional swimming is practice since 1921, when the Aquatic Department was created. Many companies receive monthly lots of sponsor proposals from Sport Teams and athletes. The main objectives of this study are: analyses what an investor wants from an athlete (what image the athlete should pass and what objects he should reach to get and maintain an sponsor) and verify what is the position of Flamengo in relation to search sponsors for Swimming. In short, the objective is analyze how occurs the connection between the parts (athletes and Companies). After all the interviews and results analyses, it was possible to notice that Flamengo´s Swimming doesnt have yet the correct structure to begin a negotiation with any investitor and that it is necessary to have a professional structure to search and obtain a sponsor.