TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ON THE STRATEGIC POSITIONING OF TELEMAR IN THE BUSINESS WIRELINE MARKET | ||||||||||||
| Autor(es): |
EDUARDO CARDOSO DE CASTRO |
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| Colaborador(es): |
ELMO CAVALCANTE GOMES JUNIOR - Orientador |
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| Catalogação: | 09/AGO/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10289@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10289@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10289 | ||||||||||||
| Resumo: | |||||||||||||
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The Telebrás system privatization divided the country in 3
areas of concession in 1997. This fact brought something
completely new to the country: the competition in the
Telecommunication system. So Telemar Company was created,
which in terms of concession, is responsible for the
largest part of the country. Telemar Corporate is an
important department being responsible for the corporate
clients. The objective of this study is to present how
Telemar deals with competition of 4 other big companies.
The conclusion of this study shows that Telemar, supported
by the Corporate Department, has, as a main objective to
satisfy the corporative clients needs in telecommunication.
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