TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FLUMINENSE´S SOCCER JERSEY: WHAT ATTRIBUTES ARE IMPORTANT TO THE FAN? | ||||||||||||
| Autor(es): |
ANDERSON DE AZEVEDO NOVAES |
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| Colaborador(es): |
ELAINE ASSAYAG - Orientador |
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| Catalogação: | 02/AGO/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10227@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10227@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10227 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of the current study is to obtain
information about the most important attributes for the
Fluminenses fans, when acquiring a soccer jersey.
The results pointed that the model of the jersey is the
most important attribute.
More specifically, the tri-colored jersey was the most
named and liked by the fans. Another very important
attribute was the type of jersey, where the majority
of the fans had chosen the official team's shirt. This
dissertation brought different propositions about the
consumer sports marketing behavior. The results obtained
with this research can be used to pave the direction for
broader future studies.
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