TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ACTIONS AGAINST RETALIATION TO THE REPOSITIONIG OF RIO DESIGN BARRA | ||||||||||||
| Autor(es): |
PEDRO BRANDI CARVALHO |
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| Colaborador(es): |
JORGE MANOEL TEIXEIRA CARNEIRO - Orientador |
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| Catalogação: | 26/ABR/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=8218@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=8218@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.8218 | ||||||||||||
| Resumo: | |||||||||||||
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This paper studies the probable reactions of the
competitors to the
repositioning of Rio Design Barra, that was a mall
specialized in decoration and
became a traditional mall. To better understand the
opponents and their
positioning the fowling models were used: strategic
dimensions analysis and the
competitors analysis both from the author Michel Porter.
Next are avaliued the
impacts of the new positioning in the opponents and their
probable reaction. To
finished are presented the measures that can help Rio
Design Barra to protect your
self against the attacks of the competitors.
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