TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | GLOBONETRÁDIO: AN ALTERNATIVE PROPOSAL OF GLOBO.COM | ||||||||||||
| Autor(es): |
EDUARDO GOMES DA SILVA CARDOSO |
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| Colaborador(es): |
LUIZ CARLOS GESUALDI JUNIOR - Orientador |
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| Catalogação: | 26/ABR/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=8204@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=8204@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.8204 | ||||||||||||
| Resumo: | |||||||||||||
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The current study deals with alternatives proposals to
Globo.com by launching a
new product, GloboNetRadio, analyzing some aspects of the
product inside the
study of marketing, its context in the competition in
which it s inserted and its
strategical position.
The target of this study is to present a viability
analysis of this new product,
presenting it as a differential point. Intending to
achieve the desired point, besides
the above-mentioned analysis, a research was done to know
the perception of the
target-public about the upcoming product.
The conclusion is that, nowadays, there s sufficient
demand for the proposed
product and that it can stimulate Globo.com`s sales, by
adding value for a
signature.
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