This Study deal with the Losango target public perception as for importants qualities of the Credit Card product and has the purpose to present one sugestion of replacement to the Losango Credit Card for its customers, looking to be a better player in the market. Therefore, a consumer and market research was made for the qualification of this capabilities and, in the end, the best attributs, in the opinion of the consumers, for the product to become na object of desire and satisfaction. The final conclusion shows that currently the consumer finance market to the low-income public is very attractive, however, to be sucessfull in this kind of market, the companies need to serve not only the basic requirements of the client, but all those expectations and interests.